Brand Assets
The b Symbol and baseworks.tech Wordmark
baseworks.tech is a registered trademark. These original assets are available for designers, partners, and press presenting our brand. Choose the artwork that fits your context and keep its identity intact.
Download all logosZIPIdentity
Three elements express the same idea: a solid foundation that influences the space around it.
Available variants
Original color, monochrome, and outlined artwork. Choose a version that remains clear against your background.
The “b” symbol
Full logo
Colors
The current palette, including neutral, brand, and accent colors. RGB values are calculated from the documented HEX values.
White
HEX #FFFFFF
RGB 255, 255, 255
Darkest black
HEX #1D1D1D
RGB 29, 29, 29
Black
HEX #262626
RGB 38, 38, 38
Dark gray
HEX #424242
RGB 66, 66, 66
Medium gray
HEX #616161
RGB 97, 97, 97
Light gray
HEX #C1C1C1
RGB 193, 193, 193
Lighter gray
HEX #D9D9D9
RGB 217, 217, 217
Lightest gray
HEX #F5F5F5
RGB 245, 245, 245
Subdued red
HEX #B45309
RGB 180, 83, 9
Medium red
HEX #EA4025
RGB 234, 64, 37
Medium orange
HEX #FFA500
RGB 255, 165, 0
Light purple
HEX #CD8CEC
RGB 205, 140, 236
Dark purple
HEX #B60FDF
RGB 182, 15, 223
Washed purple
HEX #EDC3F7
RGB 237, 195, 247
Blue
HEX #4864FA
RGB 72, 100, 250
Washed blue
HEX #DAE0FE
RGB 218, 224, 254
Vibrant green
HEX #A4DE02
RGB 164, 222, 2
Brand gradient
#B60FDF → #4864FA
The documented wordmark gradient runs from dark purple to blue. Use the supplied artwork to preserve the original rendering.
Typography
Three typefaces support the identity, from everyday communication to code and playful marketing. Font packages include the original files and their SIL Open Font License.
Nunito Sans
Primary typeface for business communication, software interfaces, and customer-facing materials.
Healthy spaces. Zero setup.
Roboto Mono
Monospaced typeface for code and technical content.
Healthy spaces. Zero setup.
Sue Ellen Francisco
A playful handwritten accent for marketing materials.
Healthy spaces. Zero setup.
Backgrounds and usage
Keep the identity clear and recognizable across light and dark contexts.
- Preserve the original proportions. Scale uniformly; do not stretch, crop, or redraw the artwork.
- Use the supplied colors and variants. Do not recolor the logo, change its gradient, or apply visual filters.
- Choose a suitable light, dark, or outlined variant and leave enough surrounding space for clear readability.
- Use the supplied full logo rather than recreating it with a font. Keep the symbol, letter spacing, and dot as provided.